Wrap: Increasing citizen participation in reuse and refill systems

We need to radically transform our relationship with single-use plastic packaging and a key part of this will be the move to reuse and refill for many everyday items we purchase.

Our latest report and research explores citizen behaviours around reuse and refill. In partnership with Asda and Unilever, we shadowed research participants across the whole of their shopping journey. From pre-shop preparation to instore experience, we evaluated how our trial participants interacted with refill zones and developed and tested a series of instore behaviour change interventions. All designed to improve the reuse and refill shopping experience for our participants.

To download the report and for further details, click here.