Green message stems from plant clothing range

25th May 2017

Clothes with plants growing or pressed inside them – which can be planted into the ground once the garments have been worn out by the wearer – have been designed to deliver an important message about sustainability.
 
Ellie Oldacre, 22, designed Live Wear to combat the culture of fast fashion and provide consumers with longer lasting clothes.
 
The Nottingham Trent University student, whose collection will go on public exhibition for 2017 Degree Show, uses grown cress and wildflowers as well as cosmos and sunflower seeds for decorative patterning.
 
Ellie’s collection includes a bomber jacket which contains living plants that can be watered by simply being worn in the rain. The seeds are encapsulated between a silk outer layer and wadding, and are grown in situ, living on water gel crystals without the need for soil and continual watering.
 
When the gels run out the plants die off but retain their colour and are pressed inside the garments, as similar to pressed flowers in a book.
 
“As consumers we need to be thinking about ways we can be sustainable in everything we do, from producing renewable sources of energy to wearing clothes that are less harmful to the environment,” said Ellie, originally from Kingswinford in the West Midlands.
 
“My range is aimed at people who want to be more ethical in the way they purchase clothing, but don’t want to look cliché. My collection is all about ethical luxury.”
 
Clothes to feature pressed plants or seeds also include a shirt dress, a dungaree dress, a tunic, and a pair of culottes. There is also a bag which contains air plants, including varieties of Tillandsia, which survive without food or water.
 
The collection helps combat fast fashion by creating clothing with a purposeful second life. By trapping seeds into fabric, when no longer wanted, the wearer is able to plant and grow their item of clothing into something decorative or edible, as all of the materials used in the collection are natural and 100% biodegradable.
 
There is also a customisable element to the clothing, allowing the consumer to change the plants and by doing so alter the appearance of their garments, creating new patterns and introducing new colours, enabling the consumer to develop a stronger emotional connection to the product.
 
Emma Prince, senior lecturer in fashion design at the School of Art & Design, said: “Ellie has put together a research project which shows how innovative thinking can lead to a good visual impact in clothing.
 
“Not only does her range deliver a beautiful aesthetic, but it also sends an important message about sustainability and ethics in fashion.”