Making the case for sustainability

A case study

Why make the strategic business case for sustainability and how do you go about it?

This Guide begins to answer these questions with a pair of videos that explores how the strategic business case for sustainability was made at the University of Edinburgh.
These feature interviews with the Director of Social Responsibility and Sustainability and the former Director of Finance to discover how the journey was experienced from these two perspectives.

Discussion topics covered in these videos provide a useful context for themes covered in the rest of this Guide – including the steps taken to make the case for sustainability, challenges and enablers encountered along the way, and advice for others who are embarking on a similar journey. When watching the videos, it may be helpful for you to consider how the issues raised might apply to your own efforts to explain the business benefits of sustainability effectively to senior leaders.

Dave Gorman, Director of Social Responsibility and Sustainability - View Video Here

Phil McNaull, Former Director of Finance (2012-2018) - View Video Here

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Making the case for sustainability

A case study

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