Green Gown Awards 2021: Research with Impact–Student-Uni of Chichester, Ellie Reynolds - Finalist

Ellie Summer Reynolds

I developed an innovative sustainable proposal for a wedding venue, Farbridge, located in West Dean, West Sussex, to both increase their sustainability by reducing their waste going to landfill and their Carbon emissions from guest travel to the venue. I developed a plan which will allow the venue to achieve these goals by reducing the amount of single-use physical materials used for communications marketing, and by encouraging their customers to use more sustainable transport options to get to and from the venue.

In addition, my plan also provided the venue with clear marketing actions that would enable them to increase their customers’ awareness about the sustainability initiatives that the business is already making, as these are not currently being used as part of their marketing information and promotion, thus missing an opportunity to create commercial value and increase their competitive advantage.

Top 3 learnings:

1. When aiming to improve sustainability on a business, focus on a single aspect of their operations. 
2. Persevere when trying to convince a business of the benefits from sustainability implementation.
3. Businesses will always be resistant to start with but become sustainability advocates when they see initial improvements.

Videos

• Video #1 (click to hide)