Green Gown Awards 2018 - University of Lincoln - Finalist

Based on the premise that students are more likely to engage with content produced by their peers, the Digital Education & Student Life team at the University of Lincoln has developed partnerships with students to create videos and blogs covering all aspects of university life and to enhance teaching and learning.

The initiative is also designed to give participating students valuable paid experience of content creation and video production, boosting their employability and graduate outcomes, whilst enhancing communications aimed at students through the use of more authentic content.

Much of the student-created content is published on the Student Life blog and social media channels, which were successfully promoted primarily to new students starting in 2017. A new companion site, called Learning at Lincoln, is scheduled for launch in July 2018, using a similar approach to ease student transition to university with the aim of reducing stress levels and drop-out rates.

Top 3 learnings:

1. We make use of the talent and skills that already exist within the student population at the University and provide them with the opportunity to shine.
2. Students are more likely to listen to and engage with other students, which makes student-led communications and engagement all the more effective.
3. Giving our students the opportunity to gain paid work experience in digital media production has equipped them with the professional and technical skills to increase their chances of gaining graduate employment.