CHEW FANCY A BREW - Winchesters coffee cup story: from 3 to 33 in 100 cups

The University of Winchester has tackled consumption of single-use disposable cups head on through introduction of a bold new pricing structure at cafes on campus - a 25p surcharge on all hot and cold drinks purchased in a disposable cup – combined with a giveaway of reusable cups, made of recycled chewing gum, to students and staff. The session will explain how the initiative was implemented and explore the dramatic change in consumer behaviour, which has seen reusable cup use increase more than tenfold and saved over 40,000 disposable cups from being used at the University in a year. 

To find more presentations and resources from this Conference, search for EAUCConf18.