Biomimicry: Innovation Inspired by Nature - An Ellen MacArthur Foundation Video

This Ellen MacArthur Foundation video shows the biologist and ecologist at the design table. Products and processes which use nature as mentor, model and measure.

Biomimicry (from bios = life, and mimesis = imitate) is a growing field that studies the technology of biology and emulates nature's best ideas to solve human made problems.

The basic idea is that nature has solved many of the challenges mankind is facing right now - life has been performing design experiments on Earth's R&D lab for 3.8 billion years. What's flourishing on the planet today are the best ideas -- those that perform well in context, while economizing on energy and materials.