A Guide for Sustainability Leaders

Business cases often fall down because they don’t clearly articulate the benefits for the institution. Sustainability leaders may not link sustainability to the institutions overall strategy nor take opportunities to promote the agenda in ways that are relevant, timely and persuasive. They may also fail to acknowledge trade-offs that exist between sustainability and other institutional priorities, such as those relating to carbon emissions and business travel. A lack of evidence on the business benefits of sustainability in FHE is a related barrier that further weakens calls for support.